Privacy Statement

This Midwifery Practice Group is bound by law and professional ethics to safeguard your privacy and the confidentiality of your personal information.

This includes:

  • Collecting only the information that may be necessary for your care;
  • Keeping accurate and up-to-date records;
  • Safeguarding the medical records in our possession;
  • Sharing information with other health-care providers and organizations on a “need-to-know” basis where required for your health care;
  • Disclosing information to third parties only with your express consent, or as permitted or required by law; and
  • Retaining/destroying records in accordance with the law.

You may be asked to sign a form to acknowledge that you understand that we will collect, use and disclose your personal health information for purposes related to your care. 

You have the right to see your records. You may also obtain copies of your records – please speak with your midwife.

Please speak to your midwife if you have any concerns about the accuracy of your records.

If you would like to discuss our privacy policy in more detail, or have specific questions or complaints about how your information is handled, please speak to your midwife.

For additional information, you may obtain a copy of our Privacy Policy from our staff.

Commitment to Privacy

Protecting your privacy and the confidentiality of your personal information is an important aspect of Genesis Midwives operations. As a provider of midwifery services, the collection and use of clients’ personal information is fundamental to our day-to-day operations.

We strive to provide you with the best midwifery service. That includes treating your personal information fairly and with respect. Each employee abides by our commitment to privacy of personal information.

Applicability of This Privacy Code

Our Privacy Code informs you of our commitment to, and policy on, privacy. It tells you the ways we ensure that your privacy and the confidentiality of your personal information are protected. In this Code, “we”, “us” and “our” means Genesis Midwives “You” and “your” means the individual who is a client or potential client of this Practice Group. In other words, our Privacy Code applies to protect the personal information, in our possession and control, of all of our clients

What is Personal Information?

Personal information is any piece of information, either factual or subjective, about an identifiable individual. Personal information does not include the name, title, business address, or telephone number of an employee of an organization.

The 10 Principles of Privacy

Our Privacy Code consists of the following ten key principles:

1. Accountability

We take our commitment to securing your privacy very seriously. Each employee and representative of this practice group is responsible for the personal information under her control. Our employees are informed about the importance of privacy and receive information periodically to update them about our Privacy Code and related policies.

In addition to establishing this Privacy Code, we have appointed a member of our practice group – Sheryl Cronk – as our Privacy Officer. Sheryl is responsible for analyzing all personal information handling practices in this practice group, and ensuring that our privacy policy is up-to-date and in force at all times.

2. Identifying Purposes: Why We Collect Information

We ask you for information to establish a relationship and serve you as your midwives. We obtain most of our information about you directly from you, or as required, from your doctor. Whenever we collect information about you, we will explain how we intend to use it, either at that time or earlier. We will limit the information we collect to what we need for those purposes, and we will use it only for those purposes. We will obtain your consent if we wish to use your information for any other purpose.

3. Consent

We seek and confirm your consent to use your personal information at the time of collection or in advance. We will endeavour to employ clear, understandable language when we obtain your consent. Consent may be expressed in writing, and in some cases, you may provide it verbally or electronically. Written consent includes completing and signing a consent form. The choice to provide us with personal information is always yours. Upon request, we will explain your options of refusing.

4. Limiting Collection

Information is not collected by this practice group without a specific, limited requirement. We collect information by fair and lawful means.

5. Limiting Use, Disclosure and Retention

The information we request from you is used for the purposes defined. We will seek your consent before using the information for purposes beyond the scope of your original consent.

Under no circumstances do we sell client lists or other personal information to third parties. Our policy is to use personal information only to forward communications necessary or appropriate to the fulfilment of our obligations as your midwife, which may include related health care information.

There are some unavoidable types of disclosure of your personal information that may occur occasionally as part of this practice group fulfilling its routine obligations and/or conducting its midwifery practice in the ordinary course. This includes, for example, partners, consultants and suppliers to the practice group (also known collectively as “service providers”), assuming that they are abiding by our Privacy Code and only to the extent necessary to allow them to provide business services or support to this practice group, including technology, banking, financial, auditing, accounting, legal and insurance services.

We will retain your information only for the time it is required for the purposes we describe. Once your personal information is no longer required, it will be destroyed or made anonymous. However, due to our on-going exposure to potential claims and our need for statistical data, most information collected and aggregated is kept indefinitely.

6. Accuracy

All decisions involving personal information should be based on accurate and timely information. While we will do our best to base our decisions on accurate information, we rely on our clients to disclose all material information and to inform us of any relevant changes.

While you are under our care, we will make reasonable efforts to keep your information accurate and up-to-date, based upon satisfactory evidence provided by you and to the extent updated information is relevant to the purpose for which it was originally collected. We encourage our clients to review and confirm the accuracy of information provided. If you find any errors in this information, we urge you to contact us as soon as possible – by phone, fax, mail, or e-mail, and we will make the appropriate corrections immediately, upon receipt of appropriate evidence.

7. Safeguards: Protecting Your Information

We will protect your information with appropriate safeguards and security measures, such as our computer usage and security policies. We audit our procedures and security measures regularly to ensure that they are being properly administered and that they remain effective and appropriate. This Practice Group maintains personal information in a combination of paper and electronic files. Recent paper records concerning individuals’ personal information are stored in files kept onsite at our office. Older records containing individuals’ personal information may be stored at an offsite storage facility.

Access to personal information will be authorized only for our employees, representatives and service providers who require access in the performance of their duties, to any person granted access by the individual through the consent process and to those otherwise authorized by law.

When providing information to health care providers acting on your behalf, we will require such organizations or individuals to abide by our Privacy Code. We will give them only the information necessary to perform the services for which they are engaged, and will require that they not store, analyze or use that information for purposes other than to carry out those services.

Our computer systems are password-secured and constructed in such a way that only authorized individuals can access secure systems and databases.

If you send us an e-mail message that includes personal information, such as your name included in the “address”, we will use that information to respond to your inquiry. Please remember that e-mail is not necessarily secure against interception. If your communication is very sensitive, you should not send it electronically unless the e-mail is encrypted or your browser indicates that the access is secure.

8. Openness: Keeping You Informed

Genesis Midwives has prepared this plain-language Privacy Code to keep you informed. It is made available to the public.

If you have any additional questions or concerns about privacy, we invite you to contact us by phone, fax, mail, e-mail, or via our web site, and we will address your concerns to the best of our ability.

9. Providing Individual Access

We will give you access to the information we retain about you within a reasonable time, with a written request, satisfactory identification and proof of entitlement.

You also have the right to know:

  • how we collected your personal information;
  • how we are using it; and
  • to whom it may have been disclosed, except where such disclosure was to a governmental body for routine purposes.

If you find any errors in this information, we urge you to contact us as soon as possible – by phone, fax, mail, e-mail, or our web site and we will make the appropriate corrections immediately, based on the receipt of satisfactory evidence.

In some cases we may not provide access to personal information within our possession or control. This may occur when:

  • providing access would be likely to reveal personal information about a third party or could pose a threat to the security of the third party, and the information cannot be segregated;
  • disclosure would reveal confidential commercial information of this practice group;
  • it would be too costly, in our determination, to retrieve it;
  • the personal information is protected by privilege; or
  • the information has been collected during the investigation of a legal matter or cannot be disclosed for other legal reasons, such as a non-disclosure agreement.

If we deny your individual request for access to your personal information, we will advise you in writing of the reason for the refusal and you may then challenge our decision.

10. Providing Recourse

Respecting and Responding to Your Privacy Concerns. We encourage you to contact us with any questions or concerns you might have about your privacy or our Privacy Code. We will investigate and respond to your concerns about any aspect of our handling of your information.

In most cases, an issue is resolved simply by telling us about it and discussing it. You can reach us at:

Sheryl Cronk
Genesis Midwives
Phone: 519-568-8282
Fax: 519-568-8277
Web Address:

If, after contacting us, you feel that your concerns have not been addressed satisfactorily, please contact our Privacy Officer at the above contact information. Please be sure to include your name, address, preferred method of communication, the nature of your complaint, and relevant details, including your past communications with us.

If the issue is still not resolved satisfactorily, we will provide information on other complaint procedures that may be available to you.


Any changes to our Privacy Code and information handling practices shall be acknowledged in this Privacy Code in a timely manner. We may add, modify or remove portions of this Code when we feel it is appropriate to do so. You may determine when this Code was last updated by referring to the modification date found at the bottom of the page.

Last modified on the 6th day of February, 2010

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